Ariana Davies

"Lagunitas"

(Set 1) This is a set of ads for the product Lagunitas Hazy Wonder IPA. It’s
a simple, bold headline for the product, making fun of the idea that this IPA is actually not hazy.

(Set 2) This is a set of ads for the product Lagunitas Hazy Wonder IPA. It’s
a more stylized version, playing with black rectangles to highlight specific words or phrases to
the viewer.

(Set 3) This is a set of ads for the product Lagunitas Hazy Wonder IPA. It
features a raccoon, a fox, and a bear enjoying a can of beer, all with sunglasses to fit the jabs that the headline creates towards the product. It’s more of a comedic take on advertising.

"The Egg Olympics"

The Egg Olympics is also a commercial TV ad for Clover Sonoma
Organic and Pasture-Raised Eggs that show the healthy lifestyle of hens living in Clover Sonoma farms. The concept starts with announcer hens sitting at a booth while hens cheer on the competition. It’s a race against caged, cage-free and free-range hens to see who can get the fastest times, and Clover Sonoma hens take the gold in competition. The end showcases the eggs while the hens celebrate, partying in the background, and the announcers explains that choosing Clover Sonoma means healthier eggs and happier hens.

"Spa Day"

Spa Day is a commercial TV ad for Clover Sonoma Organic and
Pasture-Raised Eggs to show that these specific hens live much better lives than competitors. This concept starts with showing a dull, poorly-kept barn with a monotone voice line, and the connection is cut to reveal a hen taking over the camera at a luxury resort in front of the pool. He goes around asking all his friends who are living the peak of relaxation how they’re doing
and explains why choosing Clover Sonoma is good for the hens, the farmers, and makes much healthier eggs for the consumers.