Yuehan Gao
Advertising / MA
RIVIAN R1T
The ultimate electric beast
Integrated Campaign
Rivian challenged us to promote their groundbreaking electric pickup truck R1T-to capture the essence of freedom and excitement in the visual, while highlighting the R1T’s rugged durability and sleek modern design.
We developed an integrated campaign centered around the concept of-The ultimate electric beast. By using a variety of animals, we showcase the R1T’s unique ability to empower drivers to explore with confidence and purpose, all while minimizing environmental impact.
