Versaviya Despars

White Barn
Escape For a Moment
Integrated Campaign

While preserving their parent company's brand identity, White Barn Candle Co. faced the challenge of distinguishing itself as the luxe, sophisticated choice within Bath & Body Works stores. Recognizing the inherent power of candles to offer respite from life's chaotic demands, a media strategy was devised, combining social and experiential out-of-home advertising in an innovative and cohesive manner. This strategic approach ingeniously tackled the task at hand, allowing White Barn Candle Co. to carve a distinct niche in the market and captivate its target audience.

Central Park Zoo
Animals Throughout the Year
Integrated Campaign

Faced with the issue of seasonal visitors who graced the zoo's gates only once a year during summer, Central Park Zoo resolved to push yearly memberships for a more consistent revenue stream throughout the year. Leveraging the insight that limited visits to the zoo during the summer provide only a glimpse of the true wonder of its creatures, a masterful fusion of playful social media, out-of-home advertising, and whimsical printed materials was forged. This enchanting solution irresistibly draws the target audience, inviting potential patrons to witness the full story of each animal throughout the year.

Nissin
Ramen Recipe Challenge
User Generated Content Campaign

Nissin Ramen, the pioneers of the original cup noodles, strives to foster a deeper connection within the new generation. Acknowledging the natural inclination of young people towards exploration and ingenuity, a user-generated content campaign was selected to provide college students a platform to showcase their innovative ideas while linking them to Nissin's own trailblazing history. By harnessing youthful creative energy, the campaign successfully engages the target audience, strengthening their affinity with the brand and cementing an enduring bond.