Hannah Whatley
"Not Hangover: Sorry, Meet Not Sorry"
In a market cluttered with the usual, NotCo beckons the brave with every innovative, plant-based product. They have a vision that challenges, dares and inspires. The unveiling of their newest product, NotHangover, isn’t just a product launch; it’s a statement. We needed to launch this into a space even bolder, edgier and pushing every boundary that they haven’t before.
A “party animal” isn’t just a fun-loving attention seeker. They’re often misunderstood and crave social acceptance. We found that party animals live in a cyclical world from seeking love to nursing hangovers, craving acceptance at every turn. Introducing Sorry, Meet Not Sorry. Party, regret, party, regret; no longer.
Our media solution is primarily out of home, with billboards placed in high-traffic areas of large cities. We will expand into social and ambient to form a unified, integrated campaign. These simple, bold visuals stay true to the essence of NotCo and will immediately resonate with our target market.
"Not Hangover: A Friend With Benefits"
In a market cluttered with the usual, NotCo beckons the brave with every innovative, plant-based product. They have a vision that challenges, dares and inspires. The unveiling of their newest product, NotHangover, isn’t just a product launch; it’s a statement. We needed to launch this into a space even bolder, edgier and pushing every boundary that they haven’t before.
A “party animal” isn’t just a fun-loving attention seeker. They’re often misunderstood and crave social acceptance. We found that party animals live in a cyclical world from seeking love to nursing hangovers, craving acceptance at every turn. Introducing A Friend With Benefits. A play on words that positions NotHangover as your wise companion, preparing you for whatever comes after the party.
Our media solution is primarily out of home, with billboards placed in high-traffic areas of large cities. We will expand into social and ambient to form a unified, integrated campaign. These cheeky, bold visuals stay true to the essence of NotCo and are sure to turn the heads of our audience.
